My Role

Branding, UX / UI Design for both the product website and app.

About the Project

Staying connected by maintaining meaningful relationships and acquiring information that supports daily activities are leading determinants of quality-of-life and health for older adults. Common online communication channels are often too complicated for some users, especially those who have not used computer technology before. FamliNet is a Canadian startup company aiming to provide powerful tools that are easy to use and a secure messaging platform that prevents unsolicited messages.


I completely redesigned FamliNet’s branding and marketing materials for clarity and consistency.

Business Card

Web Style Guide: Colours

Web Style Guide: Typography

Website UX / UI

I completely redesigned and implemented FamliNet’s product website, later integrating analytics and SEO and performed user testing. This led to more visitors to the website, and decreased the bounce rate.

I began with iterations of skeletons, wireframes and mockups for the landing page. Then, I created a sitemap and onboarding flow for the team to better understand the structure of the website.

View the live site


User Onboarding Path

Webapp UX / UI

Over a period of two years, I collected observations and users’ responses to the app, and wireframed solutions. User testing sessions with seniors revealed specific insights around certain functions of the app, such and sending and playing back video messages.

I mapped out FamliNet's existing UX issues before starting further work on the project.

Redesigned Mockups

App Style Guide